Strategic Partner Referral Program
Introducing the “Strategic Partner Referral Program Step-by-Step Guide and Workbook“.
When we consult with small business owners, we want to learn all about their business: what’s working and what’s not working.
When it comes to what’s not working, the answer is remarkably similar from business to business. It’s the desire to have more opportunities, more qualified leads that will convert to new business and increase revenue.
Then we ask the business owner to focus on the new business they’ve won in the last 12 – 24 months. Where did that business come from? Again, the answers are consistent. Well over 90% of the time the answer is “referrals”.
My next question is, “What are you doing to encourage more referrals?”
Once again, there is a surprising singularity to the answers, “nothing.”
Referrals are simultaneously the best source of new business and the most overlooked strategy in revenue generation. That paradox led several marketing experts to collaborate to write the book “Renewable Referrals: How to Cultivate More Profits” in order
to help business owners develop a system for increasing and converting new business opportunities through a systematic approach to referrals.
After the success of our book, three of the authors developed a new companion guide and workbook to help the thousands of readers of “Renewable Referrals: How to Cultivate More Profits” with implementing a high performance referral marketing system into their business.
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