Why do I need to spend time creating a process for this?
Your time is priceless – so it’s smart to invest it in profitable activities. Successful businesses run on systems. It’s no different with your referral marketing program. By building a formal system for nurturing and educating your referral partners, they’ll be better equipped to send more ideal customers your way, more often.
Practice makes perfect! Having a system in place ensures you have a plan to follow, so you don’t forget or skip important steps along the way.
You could build your own referral marketing system from scratch, but if you’d rather learn how it’s done from marketing consultants who’ve perfected their referral generation system, be sure to get the book Renewable Referrals. You’ll avoid costly trial and error while getting better results faster.