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Why haven’t my strategic partners been able to close any of the referrals I’ve given them?

You may end up feeling like that friend who tries matchmaking, only to meet with frustration as your friends sit home singing the blues about how lonely they are – but this is an easy problem to fix.

Usually the reason your referral partner isn’t closing the referrals you send is because you’re not sending people who match your partner’s idea of an ideal client. Even more likely, you may be sending your referral partner prospects who lack a critical characteristic: They must have a burning desire to have a problem solved… a problem your referral partner solves.

You can waste a lot of time and attention trying to build a referral program the hard way. If you’d rather follow a proven blueprint for generating an endless stream of referrals, be sure to get the book Renewable Referrals.