How can I educate my clients and partners to give me quality referrals?
Cast a wide net, and you’ll spend a lot of time sorting fish. When your clients and partners know more about who is ideally suited for your products and services, you increase your likelihood of getting referrals who are a perfect match.
You don’t want to leave it up to your clients and referral partners to guess who’d be a good match. You’ll get better results if you take a more scientific and replicable approach.
The best way to educate your referral partners so they can send you top-notch referrals is to create formal documentation that outlines the types of problems you solve as well as a description of your ideal client. This way, your partners will know exactly who to send your way.