How do I assess whether or not someone would be a good referral partner for me?
Take a close look at what their ideal client is like, and you’ll be on the right track for finding out. Are your products and services complementary? Do you understand what they do? The problems they solve?
Next, take a look at their network. Does it include your ideal client? You may be onto a good match.
Next, take a closer look at how you both do business, how well you communicate, how much you trust one another. If all of these elements seem to be a good match, you may have found an ideal referral partner.
Nervous about entrusting your clients to a referral partner? Your partner may feel the same way. The book Renewable Referrals can help you both build a referral relationship you can trust.