How prominent should my referral program be within my overall marketing plan?
The size of the role your referral program plays within your overall marketing plan depends on how eager you are to employ one of the most productive, cost-effective forms of marketing that results in a steady stream of highly-targeted, eager customers, hand-chosen by trusted partners who’ve practically closed the sale for you.
The amount of time and attention you devote to building and following your referral marketing system should match up with the results you wish to create.
That said, once your referral marketing program is up and running, delivering more ideal customers to you than you’ve ever had, you’ll be able to determine what portion of your overall marketing plan it should occupy.
For a step-by-step blueprint for building a referral marketing program that gets results, be sure to read Renewable Referrals.