Should I have more than one referral partner that offers a particular product or service?

You absolutely should have more than one referral partner who can offer a particular product or service. Here’s why: Chances are, they each have a unique spin on how they solve problems using those products and services. Most definitely, they each have a different ideal customer they’d prefer to serve.

By having multiple referral partners offering the same product or service, you always have a resource you can recommend. This means that no matter how big or small the customer – or their budget – you can help them by making an appropriate match to a referral partner who will appreciate the business and delight the customer.

Learn more about the nuts and bolts of building a powerful referral marketing program in the book Renewable Referrals.