How many referral partners should I have?

More is not necessarily better, but you want to have enough referral partners to ensure a steady stream of referral business. You’ll need to nurture referral partner relationships and to stay on each other’s radar so you remember to send referrals. Just as with any worthwhile relationship, this takes time and attention – so it’s a good idea to build gradually.

The good news is that once you build your first referral partner relationship, it is likely to lead to more. You’ll have results you can use as you pursue other potential partners, and you may even find that your referral partners refer other referral partners to you when they see how well your referral marketing program works for them.

You can learn how to build and use a proven referral marketing program by reading the book Renewable Referrals.