How do I make it easy for people to give me referrals?

A productive referral marketing program runs on trust, and there’s no better way to build it than by spending time with your referral partners. Discuss what makes an ideal client for each of you as well as what problems you each solve for your customers. Make sure you provide a quick-reference guide to make this information accessible when it’s needed.

Odds are, your best referral partners will already be doing business with your ideal customers – and you’re probably already in touch with people your referral partners could serve well. Now it’s just a matter of connecting the dots, and that’s best done when you and your referral partners build a system that works for everyone.

If you’d like some help creating a formalized system that’s easy to replicate over and over, you’ll find it in the book Renewable Referrals.