How do I find suitable referral partners?

Your best referral partners may be lurking upstream and downstream – just take a look. Most likely, your ideal customer needs a suite of products and services that are either loosely or directly connected. The businesses offering these products and services may prove to be ideal referral partners for you.

For example, if your ideal clients are business owners, your ideal referral partners may be attorneys, accountants, bankers, insurance agents, payroll companies, or office supply companies. Whether your ideal customers are likely to seek your products and services before or after doing business with one of these referral partners, you can build a referral relationship that helps everyone involved.

For more ideas on how to recognize ideal referral partners, be sure to read the book Renewable Referrals.