First, take a close look at what their ideal client is like, and you’ll be on the right track for finding out. Are your products and services complementary? Do you understand what they do? The problems they solve? Second, take a look at their network. Does it include your ideal client? You may be onto […]
Continue readingThe most successful referral partner relationships are built on trust, which requires getting to know each other, learning how to recognize one another’s ideal customers, and then being on the lookout for prospects to send to each other. Of course, this will only work if you both remember to remember each other. Staying top of […]
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