Why can’t I close any of the referrals I get?

If you find yourself frustrated because even though you’re getting a steady stream of referrals, but very few ever become your customer, there’s a disconnect somewhere in your referral system.

Chances are, your referral partners don’t know how to recognize your ideal clients. When they don’t know any better, they people to you who can’t afford your services, who aren’t suffering from a problem you can solve, or whose needs otherwise don’t match up with your products or services.

The best way to make sure the referrals you get are the referrals you want is to build a system for educating your referral partners so they can spot ideal customers and send them to you. Read Renewable Referrals and you’ll find out exactly how to do that.