How can I reward referrals with something of value?

Cold, hard cash works… sometimes. But in many cases, the most effective way to reward your referral partners for sending ideal customers your way involves a bit more creativity. In fact, the type of referral reward you give depends a lot on the industry your referral partner is in, how much a new customer is worth to you, and how well you know your referral partner.

Did you know there are several points throughout the referral marketing process where it might be appropriate to reward your referral partners? Learning how to structure your referral rewards program will pay off with a steady stream of new customers.

Read the book Renewable Referrals to discover tangible and intangible ways to reward your referral partners so they’ll be eager to send more business your way.