Why do you call it a referral marketing system?

Anyone can get lucky sometimes, but creating a steady and reliable stream of high-quality referrals requires a system. Successful businesses are built on systems that can be improved over time. Successful referrals depend on making a good match between a customer’s need and a business’ solution.

The best way to make good matches is to have the right information, including a description of a referral partner’s ideal customer and what problems that referral partner solves. With a referral marketing system in place, you’ll find it easy to gather and use the information you need to get, and give, more and better referrals.

Read the book Renewable Referrals and you’ll discover all you need to build a referral marketing system that gets great results.