How do I find suitable referral partners?

Your best referral partners may be lurking upstream and downstream – just take a look. Most likely, your ideal customer needs a suite of products and services that are either loosely or directly connected. The businesses offering these products and services may prove to be ideal referral partners for you. For example, if your ideal […]

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How do I make it easy for people to give me referrals?

A productive referral marketing program runs on trust, and there’s no better way to build it than by spending time with your referral partners. Discuss what makes an ideal client for each of you as well as what problems you each solve for your customers. Make sure you provide a quick-reference guide to make this […]

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