What’s the best way to make a referral to a strategic referral partner?

The best way to introduce your referral to your referral partner is… however you and your referral partner have discussed in advance. Phone, email, face-to-face, the best way to connect will vary depending on the situation. There are lots of variables involved in a referral marketing program, including what an ideal customer looks like for […]

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Why do you call it a referral marketing system?

Anyone can get lucky sometimes, but creating a steady and reliable stream of high-quality referrals requires a system. Successful businesses are built on systems that can be improved over time. Successful referrals depend on making a good match between a customer’s need and a business’ solution. The best way to make good matches is to […]

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