How can I educate my clients and partners to give me quality referrals?

Cast a wide net, and you’ll spend a lot of time sorting fish. When your clients and partners know more about who is ideally suited for your products and services, you increase your likelihood of getting referrals who are a perfect match. You don’t want to leave it up to your clients and referral partners […]

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How is referral marketing better than advertising?

Advertise well, and your message will reach a ton of prospective customers who may or may not need your products and services right now. When they get closer to buying, they’ll need to go through the process of getting to know, like, and trust you before they become your new customer. With referral marketing, if […]

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