All Posts by Ray Perry

How can I reward referrals with something of value?

Cold, hard cash works… sometimes. But in many cases, the most effective way to reward your referral partners for sending ideal customers your way involves a bit more creativity. In fact, the type of referral reward you give depends a lot on the industry your referral partner is in, how much a new customer is […]

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Why can’t I close any of the referrals I get?

If you find yourself frustrated because even though you’re getting a steady stream of referrals, but very few ever become your customer, there’s a disconnect somewhere in your referral system. Chances are, your referral partners don’t know how to recognize your ideal clients. When they don’t know any better, they people to you who can’t […]

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