All Posts by Ray Perry

How much should I offer as a referral fee?

A lot! Or, maybe not. What makes an appropriate referral fee depends on several factors, including the value of a new customer to you, the nature of your relationship to the person who sent the referral your way, and sometimes even industry regulations that might make a monetary referral fee illegal or more hassle than […]

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How do I ask for referrals without sounding desperate or too salesy?

Nothing feels worse than desperately begging for customers, except maybe feeling like a slick and slimy salesperson. The good news is, with an effective referral marketing program, you’ll never feel that way. Referral marketing is built on a solid relationship, and at its core is the desire to help everyone involved: the customer, the referral […]

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