How is referral marketing better than advertising?

Advertise well, and your message will reach a ton of prospective customers who may or may not need your products and services right now. When they get closer to buying, they’ll need to go through the process of getting to know, like, and trust you before they become your new customer.

With referral marketing, if you’ve educated your referral partners correctly, they’ll hand-deliver ideal customers right to you. These clients will be a good match for you, have a problem you can solve, are eager to get that problem solved, and already know, like, and trust you because your referral partner does.

Think this might speed up your sales cycle a bit?